According to Brian Hurley, before Brew Ninja, they had been facing several issues that made it difficult to run their brewery efficiently and were looking for a better way to do things.
In particular, some challenges Iron Rock was facing were that they were inventory management issues, as well as reporting and auditing challenges. Having to do all of these manually was proving to be both too time-intensive, and was resulting in inconsistencies or things missed from time to time.
On top of the above, Iron Rock also found themselves facing invoicing inconsistencies, and had a tough time with production planning as well as COGS analysis. Again, the issue largely came about from having to do all their work manually, and they realized that they needed a platform that could take some of the weight off of them in their day-to-day and help with accuracy.